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Technicolor No. III

Description

The third Technicolor process used the same camera as process no. II to combine a pair of frames of the red and green record respectively on the b/w negative (see image). In contrast to the former process, however, the two images were printed on one side of the positive by the dye transfer or imbibition process.

For the dye transfer, again matrices were prepared by hardening the gelatin with a tanning developer and washing away the soft portions of the gelatin. These wash-off reliefs were then dyed with the complementary hues in green-blue and red-orange respectively. In the actual imbibition process the dyes were transferred by contact onto a blank film which was specially prepared to absorb the color and to prevent it from bleeding.

While this process was very sophisticated in terms of mechanical precision, it was still a two-color process and as such it was not able to display the whole range of colors (see images).

Nevertheless it was an economic success when in the wake of the transition to sound many producers also started to shoot in color at the end of the 1920s. In addition the Technicolor company launched a publicity campaign in fan magazines to support the acceptance of color films. However, the company was not able to handle the sudden huge demand without compromising the quality. Thus after a short peak in color production at the turn to the 1930s the number of films declined very fast again.

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  • RogueSong_TechnicolorIII_EastmanSafetyPos_1930_IMG_0030
  • RogueSong_Eastmancolor_FrameEnlargement
  • RogueSong_TechnicolorIII_Nitrate_Enlargement
  • MargaretHerrick_TechnicolorIII_GardenOfEden_1928_IMG_0430
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  • MargaretHerrick_TechnicolorIII_MerryWidow_1925_IMG_0423
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  • LOC_1837033-1-1_KingOfJazz_Trailer_HDR_IMG_0004
  • LOC_1837033-1-1_KingOfJazz_Trailer_HDR_IMG_0012
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  • LOC_1837033-1-1_KingOfJazz_Trailer_HDR_IMG_0028
  • LOC_1837033-1-1_KingOfJazz_Trailer_HDR_IMG_0032
  • LOC_1837033-1-1_KingOfJazz_Trailer_HDR_IMG_0036
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  • LOC_1837033-1-1_KingOfJazz_Trailer_HDR_IMG_0084
  • Academy_HellsAngels_TechnicolorIII_slightlyLongerExposure_IMG_0378
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  • GEH_89:1676:1_CleopatraRWilliamNeill_1928_TechnicolorIII_IMG_0026
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  • GEH_89:1676:1_CleopatraRWilliamNeill_1928_TechnicolorIII_IMG_0003
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  • GEH_89:1676:1_CleopatraRWilliamNeill_1928_TechnicolorIII_IMG_0010
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  • GEH_89:1676:1_CleopatraRWilliamNeill_1928_TechnicolorIII_IMG_0015
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  • GEH_89:1676:1_CleopatraRWilliamNeill_1928_TechnicolorIII_IMG_0019
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  • GEH_89:1676:1_CleopatraRWilliamNeill_1928_TechnicolorIII_IMG_0020
  • GEH_89:1676:1_CleopatraRWilliamNeal_1928_TechnicolorIII_IMG_0023
  • GEH_89:1676:1_CleopatraRWilliamNeill_1928_TechnicolorIII_IMG_0022
  • GEH_89:1676:1_CleopatraRWilliamNeill_1928_TechnicolorIII_IMG_0024
  • GEH_89:1676:1_CleopatraRWilliamNeill_1928_TechnicolorIII_IMG_0011
  • GEH_89:1676:1_CleopatraRWilliamNeill_1928_TechnicolorIII_IMG_0021
  • GEH_89:1676:1_CleopatraRWilliamNeill_1928_TechnicolorIII_IMG_0036
  • GEH_89:1676:1_CleopatraRWilliamNeill_1928_TechnicolorIII_IMG_0033
  • GEH_89:1676:1_CleopatraRWilliamNeill_1928_TechnicolorIII_IMG_0034
  • GEH_89:1676:1_CleopatraRWilliamNeill_1928_TechnicolorIII_IMG_0031
  • GEH_89:1676:1_CleopatraRWilliamNeill_1928_TechnicolorIII_IMG_0032
  • GEH_89:1676:1_CleopatraRWilliamNeill_1928_TechnicolorIII_IMG_0029
  • GEH_89:1676:1_CleopatraRWilliamNeill_1928_TechnicolorIII_IMG_0030
  • GEH_89:1676:1_CleopatraRWilliamNeill_1928_TechnicolorIII_IMG_0028
  • GEH_89:1669:1_BuffaloBillsLastFight_1927_TechnicolorIII_IMG_0064
  • GEH_89:1669:1_BuffaloBillsLastFight_1927_TechnicolorIII_IMG_0034
  • GEH_89:1669:1_BuffaloBillsLastFight_1927_TechnicolorIII_IMG_0035
  • GEH_89:1669:1_BuffaloBillsLastFight_1927_TechnicolorIII_IMG_0036
  • GEH_89:1669:1_BuffaloBillsLastFight_1927_TechnicolorIII_IMG_0037
  • GEH_89:1669:1_BuffaloBillsLastFight_1927_TechnicolorIII_IMG_0039
  • GEH_89:1669:1_BuffaloBillsLastFight_1927_TechnicolorIII_IMG_0040
  • GEH_89:1669:1_BuffaloBillsLastFight_1927_TechnicolorIII_IMG_0041
  • GEH_89:1669:1_BuffaloBillsLastFight_1927_TechnicolorIII_IMG_0042
  • GEH_89:1669:1_BuffaloBillsLastFight_1927_TechnicolorIII_IMG_0043
  • GEH_89:1669:1_BuffaloBillsLastFight_1927_TechnicolorIII_IMG_0044
  • GEH_89:1669:1_BuffaloBillsLastFight_1927_TechnicolorIII_IMG_0045
  • GEH_89:1669:1_BuffaloBillsLastFight_1927_TechnicolorIII_IMG_0046
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  • GEH_89:1669:1_BuffaloBillsLastFight_1927_TechnicolorIII_IMG_0055
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  • GEH_89:1669:1_BuffaloBillsLastFight_1927_TechnicolorIII_IMG_0059
  • GEH_89:1669:1_BuffaloBillsLastFight_1927_TechnicolorIII_IMG_0060
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  • GEH_89:1669:1_BuffaloBillsLastFight_1927_TechnicolorIII_IMG_0063
  • GEH_89:1662:1_JosephineMcLeanDanceClassic_1929_TechnicolorIII_IMG_0036
  • GEH_89:1662:1_JosephineMcLeanDanceClassic_1929_TechnicolorIII_IMG_0034
  • GEH_89:1662:1_JosephineMcLeanDanceClassic_1929_TechnicolorIII_IMG_0035
  • GEH_89:1662:1_JosephineMcLeanDanceClassic_1929_TechnicolorIII_IMG_0037
  • GEH_89:1662:1_JosephineMcLeanDanceClassic_1929_TechnicolorIII_IMG_0038
  • GEH_89:1662:1_JosephineMcLeanDanceClassic_1929_TechnicolorIII_IMG_0039
  • GEH_89:1662:1_JosephineMcLeanDanceClassic_1929_TechnicolorIII_IMG_0040
  • GEH_89:1662:1_JosephineMcLeanDanceClassic_1929_TechnicolorIII_IMG_0041
  • GEH_89:1662:1_JosephineMcLeanDanceClassic_1929_TechnicolorIII_IMG_0042
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  • GEH_89:1662:1_JosephineMcLeanDanceClassic_1929_TechnicolorIII_IMG_0044
  • GEH_89:1662:1_JosephineMcLeanDanceClassic_1929_TechnicolorIII_IMG_0045
  • GEH_89:1662:1_JosephineMcLeanDanceClassic_1929_TechnicolorIII_IMG_0047
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  • GEH_89:1662:1_JosephineMcLeanDanceClassic_1929_TechnicolorIII_IMG_0049
  • GEH_89:1662:1_JosephineMcLeanDanceClassic_1929_TechnicolorIII_IMG_0050
  • GEH_89:1662:1_JosephineMcLeanDanceClassic_1929_TechnicolorIII_IMG_0051
  • LOC_13654_3-1_BrightLights_TechnicolorIII_IMG_0068
  • LOC_13654_3-1_BrightLights_TechnicolorIII_IMG_0070
  • LOC_13654_3-1_BrightLights_TechnicolorIII_IMG_0069
  • LOC_13654_3-1_BrightLights_TechnicolorIII_IMG_0067
  • LOC_13654_3-1_BrightLights_TechnicolorIII_IMG_0066
  • LOC_13654_3-1_BrightLights_TechnicolorIII_IMG_0064
  • LOC_13654_3-1_BrightLights_TechnicolorIII_IMG_0065
  • LOC_13654_3-1_BrightLights_TechnicolorIII_IMG_0063
  • LOC_1843614-1-1_RedHair_TechnicolorIII_HDR_IMG_0193_single
  • LOC_1843614-1-1_RedHair_TechnicolorIII_HDR_IMG_0181
  • LOC_1843614-1-1_RedHair_TechnicolorIII_HDR_IMG_0193
  • LOC_1843614-1-1_RedHair_TechnicolorIII_HDR_IMG_0201
  • LOC_1843614-1-1_RedHair_TechnicolorIII_HDR_IMG_0197
  • LOC_1843614-1-1_RedHair_TechnicolorIII_HDR_IMG_0205
  • LOC_1843614-1-1_RedHair_TechnicolorIII_HDR_IMG_0209
  • LOC_1843614-1-1_RedHair_TechnicolorIII_HDR_IMG_0213
  • LOC_1843614-1-1_RedHair_TechnicolorIII_HDR_IMG_0221
  • LOC_1843614-1-1_RedHair_TechnicolorIII_HDR_IMG_0225
  • LOC_1843614-1-1_RedHair_TechnicolorIII_HDR_IMG_0217
  • LOC_1843614-1-1_RedHair_TechnicolorIII_HDR_IMG_0229
  • LOC_1843614-1-1_RedHair_TechnicolorIII_HDR_IMG_0233
  • LOC_1843614-1-1_RedHair_TechnicolorIII_HDR_IMG_0189
  • LOC_1843614-1-1_RedHair_TechnicolorIII_HDR_IMG_0185
  • LOC_24612-2-1_AnnieLaurie_TechnicolorIII_GelbWeiss_IMG_0077
  • LOC_24612-2-1_AnnieLaurie_TechnicolorIII_IMG_0071
  • LOC_24612-2-1_AnnieLaurie_TechnicolorIII_IMG_0072
  • LOC_24612-2-1_AnnieLaurie_TechnicolorIII_IMG_0073
  • LOC_24612-2-1_AnnieLaurie_TechnicolorIII_IMG_0074
  • LOC_24612-2-1_AnnieLaurie_TechnicolorIII_IMG_0076
  • LOC_24612-2-1_AnnieLaurie_TechnicolorIII_IMG_0078
  • LOC_24612-2-1_AnnieLaurie_TechnicolorIII_IMG_0079
  • LOC_24612-2-1_AnnieLaurie_TechnicolorIII_WeissGelb_IMG_0075
  • LOC_1189089_HeartOfGeneralRobertELee_TechnicolorIII_IMG_0051
  • LOC_1189089_HeartOfGeneralRobertELee_TechnicolorIII_IMG_0040
  • LOC_1189089_HeartOfGeneralRobertELee_TechnicolorIII_IMG_0041
  • LOC_1189089_HeartOfGeneralRobertELee_TechnicolorIII_IMG_0042
  • LOC_1189089_HeartOfGeneralRobertELee_TechnicolorIII_IMG_0043
  • LOC_1189089_HeartOfGeneralRobertELee_TechnicolorIII_IMG_0044
  • LOC_1189089_HeartOfGeneralRobertELee_TechnicolorIII_IMG_0045
  • LOC_1189089_HeartOfGeneralRobertELee_TechnicolorIII_IMG_0046
  • LOC_1189089_HeartOfGeneralRobertELee_TechnicolorIII_IMG_0047
  • LOC_1189089_HeartOfGeneralRobertELee_TechnicolorIII_IMG_0048
  • LOC_1189089_HeartOfGeneralRobertELee_TechnicolorIII_IMG_0050
  • LOC_1189089_HeartOfGeneralRobertELee_TechnicolorIII_IMG_0052
  • LOC_12027-1-1_TwelveMinutesInGlacierNationalPark_TechnicolorIII_HDR_IMG_0200_single
  • LOC_12027-1-1_TwelveMinutesInGlacierNationalPark_TechnicolorIII_HDR_IMG_0004
  • LOC_12027-1-1_TwelveMinutesInGlacierNationalPark_TechnicolorIII_HDR_IMG_0008
  • LOC_12027-1-1_TwelveMinutesInGlacierNationalPark_TechnicolorIII_HDR_IMG_0012
  • LOC_12027-1-1_TwelveMinutesInGlacierNationalPark_TechnicolorIII_HDR_IMG_0016_2
  • LOC_12027-1-1_TwelveMinutesInGlacierNationalPark_TechnicolorIII_HDR_IMG_0016
  • LOC_12027-1-1_TwelveMinutesInGlacierNationalPark_TechnicolorIII_HDR_IMG_0020_2
  • LOC_12027-1-1_TwelveMinutesInGlacierNationalPark_TechnicolorIII_HDR_IMG_0024_2
  • LOC_12027-1-1_TwelveMinutesInGlacierNationalPark_TechnicolorIII_HDR_IMG_0028
  • LOC_12027-1-1_TwelveMinutesInGlacierNationalPark_TechnicolorIII_HDR_IMG_0032
  • LOC_12027-1-1_TwelveMinutesInGlacierNationalPark_TechnicolorIII_HDR_IMG_0036
  • LOC_12027-1-1_TwelveMinutesInGlacierNationalPark_TechnicolorIII_HDR_IMG_0040
  • LOC_12027-1-1_TwelveMinutesInGlacierNationalPark_TechnicolorIII_HDR_IMG_0044
  • LOC_12027-1-1_TwelveMinutesInGlacierNationalPark_TechnicolorIII_HDR_IMG_0160
  • LOC_12027-1-1_TwelveMinutesInGlacierNationalPark_TechnicolorIII_HDR_IMG_0164
  • LOC_12027-1-1_TwelveMinutesInGlacierNationalPark_TechnicolorIII_HDR_IMG_0168
  • LOC_12027-1-1_TwelveMinutesInGlacierNationalPark_TechnicolorIII_HDR_IMG_0172
  • LOC_12027-1-1_TwelveMinutesInGlacierNationalPark_TechnicolorIII_HDR_IMG_0176
  • LOC_12027-1-1_TwelveMinutesInGlacierNationalPark_TechnicolorIII_HDR_IMG_0180
  • LOC_12027-1-1_TwelveMinutesInGlacierNationalPark_TechnicolorIII_HDR_IMG_0184
  • LOC_12027-1-1_TwelveMinutesInGlacierNationalPark_TechnicolorIII_HDR_IMG_0188
  • LOC_12027-1-1_TwelveMinutesInGlacierNationalPark_TechnicolorIII_HDR_IMG_0192
  • LOC_12027-1-1_TwelveMinutesInGlacierNationalPark_TechnicolorIII_HDR_IMG_0196
  • LOC_12027-1-1_TwelveMinutesInGlacierNationalPark_TechnicolorIII_HDR_IMG_0200
  • LOC_12027-1-1_TwelveMinutesInGlacierNationalPark_TechnicolorIII_HDR_IMG_0204
  • LOC_12027-1-1_TwelveMinutesInGlacierNationalPark_TechnicolorIII_HDR_IMG_0208
  • LOC_12027-1-1_TwelveMinutesInGlacierNationalPark_TechnicolorIII_HDR_IMG_0212
  • LOC_12027-1-1_TwelveMinutesInGlacierNationalPark_TechnicolorIII_HDR_IMG_0216
  • LOC_12027-1-1_TwelveMinutesInGlacierNationalPark_TechnicolorIII_HDR_IMG_0224
  • LOC_12027-1-1_TwelveMinutesInGlacierNationalPark_TechnicolorIII_HDR_IMG_0024
  • LOC_12027-1-1_TwelveMinutesInGlacierNationalPark_TechnicolorIII_HDR_IMG_0020
  • MysteriousIsland_IMG_0037
  • MysteriousIsland_IMG_0031
  • MysteriousIsland_IMG_0032
  • MysteriousIsland_IMG_0033
  • MysteriousIsland_IMG_0034
  • MysteriousIsland_IMG_0035
  • MysteriousIsland_IMG_0036
  • LOC_1800634-1-1_DoctorX_TechnicolorIII_IMG_0003
  • LOC_1800634-1-1_DoctorX_TechnicolorIII_IMG_0025
  • LOC_1800634-1-1_DoctorX_TechnicolorIII_IMG_0024
  • LOC_1800634-1-1_DoctorX_TechnicolorIII_IMG_0023
  • LOC_1800634-1-1_DoctorX_TechnicolorIII_IMG_0022
  • LOC_1800634-1-1_DoctorX_TechnicolorIII_IMG_0021
  • LOC_1800634-1-1_DoctorX_TechnicolorIII_IMG_0020
  • LOC_1800634-1-1_DoctorX_TechnicolorIII_IMG_0019
  • LOC_1800634-1-1_DoctorX_TechnicolorIII_IMG_0018
  • LOC_1800634-1-1_DoctorX_TechnicolorIII_IMG_0017
  • LOC_1800634-1-1_DoctorX_TechnicolorIII_IMG_0016
  • LOC_1800634-1-1_DoctorX_TechnicolorIII_IMG_0015
  • LOC_1800634-1-1_DoctorX_TechnicolorIII_IMG_0014
  • LOC_1800634-1-1_DoctorX_TechnicolorIII_IMG_0013
  • LOC_1800634-1-1_DoctorX_TechnicolorIII_IMG_0012
  • LOC_1800634-1-1_DoctorX_TechnicolorIII_IMG_0011
  • LOC_1800634-1-1_DoctorX_TechnicolorIII_IMG_0010
  • LOC_1800634-1-1_DoctorX_TechnicolorIII_IMG_0009
  • LOC_1800634-1-1_DoctorX_TechnicolorIII_IMG_0008
  • LOC_1800634-1-1_DoctorX_TechnicolorIII_IMG_0007
  • LOC_1800634-1-1_DoctorX_TechnicolorIII_IMG_0006
  • LOC_1800634-1-1_DoctorX_TechnicolorIII_IMG_0005
  • LOC_1800634-1-1_DoctorX_TechnicolorIII_IMG_0004
  • LOC_1800634-1-1_DoctorX_TechnicolorIII_IMG_0026
  • LOC_64847_FireBrigade_Handschiegl_TechnicolorIII_IMG_0058
  • LOC_64847_FireBrigade_TechnicolorIII_IMG_0056
  • LOC_64847_FireBrigade_Handschiegl_TechnicolorIII_IMG_0060
  • LOC_64847_FireBrigade_Handschiegl_TechnicolorIII_IMG_0061
  • LOC_64847_FireBrigade_Handschiegl_TechnicolorIII_IMG_0059
  • LOC_64847_FireBrigade_Handschiegl_TechnicolorIII_IMG_0057
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Original Technical Papers and Primary Sources

Ball, J. Arthur (1935): The Technicolor process of three-color cinematography. In: Journal of the Society of Motion Picture Engineers, 25,2, 1935, pp. 127-138, on pp. 128-129. View Quote

Secondary Sources

Kalmus, Herbert T. (1938): Technicolor Adventures in Cinemaland. In: Journal of the Society of Motion Picture Engineers, 31,6, 1938, pp. 564-585, on pp. 571-577. View Quote

Ryan, Roderick T. (1977): A History of Motion Picture Color Technology. London: Focal Press, p. 79. View Quote

Nowotny, Robert A. (1983): The Way of All Flesh Tones. A History of Color Motion Picture Processes, 1895-1929. New York: Garland Pub, pp. 225-243. View Quote

Haines, Richard W. (1993): Technicolor Movies. The History of Dye Transfer Printing. Jefferson, North Carolina : McFarland, pp. 8-13. View Quote

Ruedel, Ulrich (2009): The Technicolor Notebooks at the George Eastman House. In: Film History, Volume 21, Number 1, 2009, pp. 47-60, on pp. 49-50. View Quote

Cornwell-Clyne, Adrian (1951): Colour Cinematography. London: Chapman & Hall, pp. 451-479 (all Technicolor processes).

Behlmer, Rudy (1964): Technicolor. In: Films in Review 15,6, 1964, pp. 333-351, on pp. 242-243. View Quote

Brown, Simon (2012): Technical Appendix: Technicolor. In: Street, Sarah: Colour Films in Britain. The Negotiation of Innovation 1900-55. Basingstoke, Hampshire: Palgrave Macmillan, pp. 284-286 (all Technicolor processes). View Quote

Neale, Steve (1985): The Beginnings of Technicolor. In: Angela Dalle Vacche and Brian Price (eds.): Color. The Film Reader. New York: Routledge, 2006, pp. 13-23, on pp. 14-15. View Quote

Flueckiger, Barbara (2015): Zwischen Chromophobie und Farbrausch. Entwicklungslinien des frühen Technicolor. In: Connie Betz, Rainer Rother, Annika Schaefer (Deutsche Kinemathek – Museum für Film und Fernsehen) (eds.): Glorious Technicolor. Berlin: Bertz und Fischer, pp. 20–47. (in German) Download

Restoration

McQueen, Scott (1986): Doctor X – a Technicolor Landmark. In: American Cinematographer 67, June 1986, pp. 34-42.View Quote

Contemporary reception

Gordon, George (1930): Painting the Shadows. In: Photoplay, Vol. 37, No. 5, p. 67 and p. 84. View Quote

Shirley, Lois (1932): All Hollywood Has Now Gone Color-Conscious. In: Photoplay, Vol. 42, No. 3, pp. 48-49 and p. 118, on page 48. View Quote

Hall, Mordaunt (1928): A Picture in Colors. In: New York Times, November 29, 1928. View Quote